Overview & Identity of Appnix Technologies
Welcome to the Privacy Policy of Appnix Technologies (“Appnix”, “we”, “us”, or “our”). This policy explains how we collect, use, process, safeguard, and disclose information when you interact with our website (https://www.appnix.co.in) and our multi-tenant Software-as-a-Service (“SaaS”) platform.
Corporate & Contact Information:
- Legal Entity: Appnix Technologies
- Registered Address: 603–604, 6th Floor, Tower B, Bhutani Alphathum, Sector 90, Noida, Uttar Pradesh 201305, India
- Platform Website: https://www.appnix.co.in
- Privacy Desk Email: privacy@appnix.co.in
- Support Email: support@appnix.co.in
- Telephone: +91 77539 83175
SaaS Platform Scope & WhatsApp Business Model
Appnix Technologies provides a software platform that helps businesses manage customer communication through WhatsApp. Clients connect their own WhatsApp Business accounts to the platform and use it to communicate with their customers, manage conversations, and organize customer interactions. Platform Data is used only to provide these communication and management features to the respective client.
Roles and Responsibilities
Depending on the service and applicable law, Appnix may process customer information on behalf of its business clients to provide the platform. Business clients act as the controller for customer communication and contact information they manage through their account.
Categories of Information We Collect and Process
We collect and process the following categories of information to provide, secure, and administer our SaaS platform:
1. Account & Registration Information
When a client business registers for an Appnix workspace, we collect the account owner's name, business email address, company name, workspace identifier, phone number, and cryptographically hashed passwords. If Google sign-in is used, we collect the authenticated email, name, avatar, and Google account identifier.
2. Channel Credentials & Authentication Information
When clients link their WhatsApp Business Account, Instagram, RCS, or webhook endpoints, we store configuration parameters, Phone Number IDs, WhatsApp Business Account IDs (WABA ID), and API access tokens required to communicate with upstream messaging APIs.
3. CRM Contacts & Customer Information
Data uploaded, imported, or received from messaging channels by the client, including customer contact phone numbers, names, email addresses, custom CRM tags, custom field attributes, and audience segments.
4. Messaging & Channel Information
Message transmission timestamps, template names, delivery statuses (such as sent, delivered, read, failed), error codes returned by upstream providers, and workflow responses processed on behalf of the client.
5. Technical, Log & Authentication Information
IP addresses, browser type, operating system, sign-in timestamps, API request logs, and error diagnostic traces collected to ensure system stability, prevent unauthorized access, and troubleshoot technical issues.
WhatsApp Business Platform & Meta-Related Data Processing
Appnix Technologies integrates with the WhatsApp Business Platform / Meta APIs. When you connect your WhatsApp Business Account to the Appnix platform, our software facilitates the transmission of messages and webhook events between your Meta account and our platform workspace.
- Purpose-Limited Processing: Meta and WhatsApp data (including message text, recipient phone numbers, media attachments, template IDs, and webhook notifications) are processed to provide the communication, inbox, workflow, and campaign features requested by the respective client.
- No Data Ownership: Appnix does not claim ownership of customer content or Meta account assets.
- No Sale of WhatsApp Data: Appnix does not sell customer contact lists or WhatsApp/Meta-related customer content for advertising or data-broker purposes.
- No Advertising Profiling: We do not build advertising profiles or conduct cross-platform tracking based on client messaging metadata or contact lists.
Purposes of Data Processing
We process data for the following operational purposes:
Service Delivery & Messaging
Provisioning workspace accounts, routing outbound and inbound messages, executing automated workflows, and synchronizing message templates.
CRM & Contact Organization
Enabling clients to organize contact records, manage tag attributes, segment subscriber audiences, and view customer conversation histories.
Security & Abuse Prevention
Monitoring for unauthorized login attempts, safeguarding API credentials, preventing message spamming or rate-limit abuse, and maintaining audit logs.
Account Administration
Managing account settings, user permissions, invoices, and transaction records where applicable.
Data Ownership & No Sale of Data
At Appnix Technologies, our business model is focused on providing business software. We do not sell personal data.
- Customer Content Ownership: Customers retain ownership of Customer Content to the extent they own it.
- No Sale of Data: Appnix does not sell customer contact lists or WhatsApp/Meta-related customer content for advertising or data-broker purposes.
- No Advertising Targeting: Customer data is not used to train generalized advertising models or served to ad networks.
Disclosures & Essential Service Providers
We disclose information to essential service providers required to operate the platform:
Meta Platforms, Inc. (WhatsApp Cloud API)
Upstream communications infrastructure for WhatsApp template submission, message delivery, and webhook events.
Cloud Database & Application Hosting
PostgreSQL managed database storage and application infrastructure for hosting platform services.
Brevo (Sendinblue) Transactional Email Service
Delivery of transactional authentication codes (OTPs), password reset verification, and system notifications.
Legal & Regulatory Compliance
We may disclose information if required by applicable law, valid court order, or enforceable governmental request.
Data Retention & Storage Lifecycle
Data is retained only for as long as reasonably necessary to provide the service, meet contractual requirements, address security needs, and comply with applicable legal obligations.
Deletion requests are processed within a reasonable period based on the request, applicable obligations, and the systems involved. Financial and invoicing records are retained as required by applicable tax laws.
Security Measures & Technical Safeguards
Appnix Technologies implements standard security practices to protect data against unauthorized access, loss, or alteration:
HTTPS Data Transmission
Data transmission between browsers, our API endpoints, and external messaging APIs is conducted over HTTPS.
Password Hashing
User account passwords are stored using salted cryptographic hashing (bcrypt) and are never stored in plaintext.
Role-Based Access Control (RBAC)
Access controls manage permissions across team members within an organization workspace.
Parameterized Database Access
Database queries are executed via Prisma ORM using parameterized statements to safeguard against SQL injection.
Your Rights & Data Choices
Depending on your jurisdiction and applicable data protection regulations, you have rights regarding your personal information:
How to Request Data Deletion
We provide clear mechanisms for clients and authorized individuals to request the deletion of their information:
For step-by-step instructions on requesting data deletion or disconnecting connected accounts, please review our dedicated Data Deletion page:
View Data Deletion InstructionsMulti-Tenant Architecture & Data Separation
The platform uses tenant-aware access controls and data partitioning to help keep each organization's data separated.
Children's Privacy
Our SaaS platform is designed for businesses and commercial communication. We do not knowingly collect personal data from children under the age of 18. If you believe a minor has provided us with personal information, please notify us at privacy@appnix.co.in.
Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect modifications in our services, API updates, or regulatory requirements. When revisions occur, we will update the “Last Updated” date at the top of this page.
Contact Information & Privacy Inquiries
If you have questions regarding this Privacy Policy or our data handling practices, please contact our team:
Appnix Technologies
603–604, 6th Floor, Tower B, Bhutani Alphathum, Sector 90, Noida, Uttar Pradesh 201305, India